Greno was created because it’s time. As educators, local experts, business owners, and residents in Northern Nevada collaborating to grow a more sustainable region – we realized that this publication did not exist, and it needs to. We needed a place to be on the same page with each other and speak with the community at-large. We were interested in helping others increase their knowledge about different and more sustainable means of prospering, feeding their families, and powering our cities. Daily, more and more people in Northern Nevada are deciding it’s time for them and their families to live better and more responsibly – to waste less, to reduce consumption or reuse an item – because every little step adds to the momentum of this sustainability movement growing in our region.
Now, we have a tool, a place to turn to for guidance, education, community news, and inspiration as we continue to grow a more sustainable, responsible, and green region.
We all eat! So, we decided to focus Greno #003 primarily on food, where it comes from, and those who are working to provide our community with nutritious edibles. This eating process is a big portion of how we live, and in this issue you will meet new ideas and practices that may lead you to change something about how you eat, one spoon at a time.
When we eat Lay’s Potato Chips, drink a Coca-Cola, or even a Fig Newton there is a chain of resources and people who effectively engineered that possibility for us, and unfortunately these companies may not be thinking about our health, but the dollars we give them in exchange for their brilliant engineering!
In this issue of Greno we are investigating a healthier alternative when consuming edible, drinkable and packaged products. Every choice has a ripple effect that connects each vegetable we eat to a network of people, places, vehicles, chemicals, or not. It’s time to get down and dirty!
Please enjoy this issue. We enjoyed putting it together. Download your free copy of GReNO here, or visit your local sustainable store for your free copy.
We look forward to growing with you,
The Greno Team – Morgan, Christal, Larry, Marc and Jason
Home Means Nevada
I remember a particularly interesting conversation around the time a group of us were starting the Nevada Land Conservancy, the first independentland trust in Nevada. I was chatting with someone who took no care to mask his disdain for what we were setting out to accomplish. He was certain we were going to be “in the way” of progress. We talked further about what makes this area unique. I listened for the essence of his attachment to this area. It didn’t take long to find. As a child, some sixty-odd years ago, he spent every possible minute on, along, and in the Truckee River. He spoke of “his” swimming hole and where he learned to fish. He reflected on the stunning seasons along the river, when the cottonwoods turn from green to brilliant yellow in the fall. I said “That’s exactly what we’re going to do. We are going to protect those kinds of places, and those kinds of experiences, for future generations.”
It’s been eleven years since I had that conversation, and much has changed. Nevada Land Conservancy has helped protect over 35,000 acres of Truckee River corridor, private parcels within wilderness study areas, trailheads, scenic valleys, and the tops of mountain ranges. We’ve helped Nevada ranching families stay on their land, and we have built coalitions of people to find conservation solutions together. We’ve done it for wildlife, recreation, and water. We’ve done it today for Nevada’s future generations.
I didn’t have any “future generations” of my own until 2002; now the objective is more personal. I want my children, and yours, to know: how cold water feels right where it springs from the earth and how massive lenticular clouds form in a clear blue sky. I want them to know infinite distance – the vast gold, brown, purple, and blue horizon of the Great Basin — and the magical Black Rock under a full moon. I want them to know the fresh smell of sagebrush after rainfall and the changes in light and sound after snowfall. I want them to see the tops of distant peaks where the mule deer, the pronghorn, and the pygmy rabbits play. I want them to climb to the top of the hills where young children stood a thousand years ago. I want them to know where birds stop to rest as they journey through in spring and fall. I want them to have “their” swimming holes and know where trout hide in the Truckee River.
I want our children’s hearts to be full of “belonging” to this place, their home – Nevada.
GReNO is expanding its size and distribution – again for the third time!
Our next edition will be jam packed with great articles and information, with even more affordable ad rates. You can download our flyer here – or simply give us a call to discuss how we can help you reach our growing community of sustainable and renewable energy conscious readers. With our expanded distribution through Whole Foods and other eco-outlets, your message will reach a much wider audience for less money. But hurry… advertising reservations close on January 20th!